Islamabad – The American Film Showcase, a major touring film program, is in Pakistan from May 23 to June 3 to share with Pakistani filmmakers best practices and information about societies and entertainment industries of the two countries.
Besides holding a series of film festivals, sponsored by the U.S. Embassy in Pakistan, American filmmakers will attend chair roundtable discussions with their counterparts in the Pakistani film industry to exchange information and best practices in the entertainment industry, according to the U.S. Embassy statement.
The visit is being conducted in partnership with Hunerkada College of Visual and Performing Arts and the 60 Second International Film Festival, a project by Morango Films.
“Beyond sharing information about our societies, the entertainment industries of both our countries mean real dollars and cents for our respective economies. To compete in the global entertainment market, a strong foundation of filmmakers and experts is a necessity,’ said Richard G. Olson, U.S. ambassador to Pakistan in his remarks at the opening of the film festival in Islamabad.
“The American Film Showcase will have a lasting, positive impact on Pakistan’s economy and cultural heritage,” the ambassador said.
The American Film Showcase is the U.S. government’s premier American film diplomacy program, which organizes film screenings and workshops with American filmmakers around the world. Based at the University of Southern California’s School of Cinematic Arts, the program has visited 67countries, screened 117 films, and reached more than 10,000 participants over the past three years.
A partnership between the Department of State’s Bureau of Educational and Cultural Affairs and USC’s School of Cinematic Arts, the American Film Showcase brings award-winning contemporary American documentary and independent narrative films to audiences around the world. It offers a view of American society and culture as seen by independent filmmakers.
The AFS films explore diverse topics including civil rights, disabilities, social justice, sports, freedom of the press, technology and environment. The U.S. government invests more than $30 million each year in cultural programs that promote the visual and performing arts, women’s empowerment, and entrepreneurship.